Hi.
I’m a graphic designer with 15+ years of experience across print, web, and digital. I blend visual design expertise with technical skill and a sharp eye for trends to create work that is both impactful and purposeful. With a strong foundation in strategy and execution, I deliver design solutions that elevate brands and connect with audiences.
I believe that good design = good communication.
I prioritize intuitive layouts, legible typography, and subtle color palettes to ensure every element serves a clear purpose. By stripping away the unnecessary, I create designs that are both modern and timeless, prioritizing the message we are trying to convey. Ultimately, my aesthetic is about creating visually compelling, functional designs that communicate clearly and stand the test of time.
Art direction
As Art Director for multiple projects, I oversaw the visual direction and creative execution of all projects, ensuring they align with the company’s brand identity and objectives. With a strong eye for design, I led a creative team, collaborating closely with designers, marketers, and other departments to deliver impactful, high-quality visuals.
Web development
Developing a company’s visual identity involves creating a cohesive and compelling visual language that reflects the brand’s values, mission, and personality. This includes designing key elements such as the logo, color palette, typography, and imagery style, all of which work together to establish a strong, recognizable presence across various platforms.
Brand experience
Developing a company’s brand experience involves shaping every touchpoint where customers interact with the brand, ensuring a consistent, engaging, and meaningful connection.
Web & print design
With over 15 years in web and print design, I have experience working with new & emerging technologies to design websites that are both beautiful and user friendly. I also have over a decade of experience working with printers around the world to create large and small format printed materials.
Recent Work
EXECUTIVE LEADERSHIP SUPPORT
Brand identity | web design & development | print design
Web Design & Visual Identity
For the Executive Leadership Support group, I was hired on for a brand creation for a new company. This involved the design of their logo, brand guide, website, signage etc.
Website design
The Executive Leadership Support Forums brought together Executive Assistants from large corporations across the country. The design reflected this audience.
Sponsorship page design
The Executive Leadership Support Forums brought together Executive Assistants from large corporations across the country. The design reflected this audience.
Event Calendar
I incorporated the handwritten/scrawled theme of a busy Executive's notepad.
ELS Blog
The Executive Leadership Support Forums had a robust blogging presence so I was tasked with the branding, design and overall look and feel of all web banners, blog posts and social media graphics
Virtual Event App Design
I worked with multiple third-party platforms to design apps for each of our individual events for ease of use on-site. This involved UI design, page design, icon design, content management and more to support a virtual environment.
App Design
I worked with multiple third-party platforms to design apps for each of our individual events for ease of use on-site. This involved UI design, page design, icon design, content management and more.
On-Site Signage Design & Event Photography
I have over a decade of experience working with large-format signage design and am well-versed in the technical aspects of running a well-produced live event. I also have experience in event photography.
Recent Work
Q1 Productions
Web Design & Visual Identity
Q1 Productions is a conference production company in the life science industries. I came onboard at Q1 in an in-house role to refresh their brand identity and transition much of their content from print materials to digital. This involved a redesign of their logo, brand guide, website, signage etc.
Event Page Redesign
At Q1 Productions, the main design challenge was creating an individual web page for each of the dozens of events they hold annually. This needed to be succinct, clean and to communicate clearly the calls to action.
About Us redesign
I worked with the client to provide some professional photographs of the team in their work element, thus enhancing the personalization of the brand.
Brand Standards Guides
I have experience building informative and useful company brand guides for both internal & external use. An editorial standards guide is also helpful for any organization that requires standardized copy writing.
Internal Branding Campaigns
The “Aspire to Inspire” campaign was a marketing push to unite the organization staff under one purpose.
App Design
I worked with multiple third-party platforms to design apps for each of our individual events for ease of use on-site. This involved UI design, page design, icon design, content management and more.
Home page redesign
Home page was updated with new branding, logo, design & mobile usability.
Our Story redesign
Another element of brand personalization is the "Our Story" page which gives a look back at the company history. Pages like these are great for establishing brand personality as well as attracting potential hires.
Presentation Deck Design
I can create both internal and external presentations for a sleek & branded look for you or your clients.
Logo Design – Q1 Safeguard
I collaborated with Marketing to help solve the problem of operating during the Covid pandemic. In order to ensure event attendance, we created “Q1 Safeguard”.
NCS Madison
Web Design & Visual Identity
At NCS Madison, I was hired on for a brand creation for a new company. This involved the design of their logo, brand guide, website, signage etc. Their logo represents the intersection of Madison Ave & 4th in New York, where the 3 founders met.
Website design
At NCS Madison, I was hired on for a brand creation for a new company. This involved the design of their logo, brand guide, website, signage etc.
Personal/Other
My Work
App Design
I worked with multiple third-party platforms to design apps for each of our individual events for ease of use on-site. This involved UI design, page design, icon design, content management and more.
Professional Reviews
Paul Hernandez
Global Marketing and Demand Generation Leader | Growth Marketing Strategy and Innovation
email: paulmhernandez82@gmail.com phone: 708.310.0135”
"I worked with Jess for several years at Q1 Productions. I was the Head of Marketing at Q1 for almost 11 years. She is an excellent leader and an incredible collaborator. She has an extraordinary eye for branding, with a keen understanding of the impact of brand value on strategy, and how to manage evolving themes while maintaining consistency in design and function. While Jessi wasn’t a direct member of my team, she was a fixture of my department and within the organization as a whole. She successfully managed several projects from production, sales, marketing, and executive leadership. It’s rare to find a design lead that understands the relationship with sales and revenue generation.”
Kate Jeter
Founder - healthXchange
email: katejeter1@gmail.com phone: 312-612-0773
"Having worked with Jessi for close to a decade, I had the opportunity to watch her skills evolve and mature, from her creative and effective designs, to her ability to manage multiple projects and team members with attention to detail and care. Jessi possesses a unique combination of artistic and business skills and is able to focus her attention on work which is highest priority to the organization, balancing deadlines and design revisions even when multiple business leaders demand her skills.”
Michelle Mariola
Chief Brand Marketing Strategist - Mariola Unlimited
email: michelle.mariola@gmail.com phone: 312-315-3927
“I have worked with Jessica “Jessi” Vallee for over five years. In addition to superior design and technology skills, Jessi brings a level of professionalism that is hard to match. Over the years and through many projects, Jessi has met every challenge she faces to create thoughtful, contemporary designs and manage and complete small and large published products. Much of what she has learned over the years has been self-taught. She is proficient in all the latest versions of the most cutting-edge design software and is always eager to learn new skills. Along with her creative abilities and technical skills, she has a talent for marketing as well. When Jessi began reporting to the marketing department in 2019, she quickly learned how the design and work shewas doing could impact the success of marketing campaigns. The team at Q1 Productions often remarkshow impressed they are with her ability to meet tight deadlines and her excellent work quality.”